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Frequently home business owners spend hard earned cash for a web site and they get little return on the investment. The first step in designing or redesigning your web site is to clarify the goals you want the web site to achieve. What is the purpose of your web site? What do you want your web site to do?

One of the goals of your web site should be to attract the attention of your target market. Most online home business web sites fail to do this. Typically, these web sites are filled with information on their opportunities, services and products, and do little to attract new customers, simply because they are “me” oriented. In other words, they don’t offer what the customer is looking for.
Most users of the Web are searching for information and solutions to problems. If your web site doesn’t provide easily found solutions, the customer will quickly leave for other options.

Is your target market searching for the content you have on your web site?

Many online businesses have web sites in order to establish credibility. The mere presence of a web site is not going to convince prospects you can help them. To establish trust you need to demonstrate your home business expertise and qualifications.

One method for establishing credibility is by featuring testimonials. Comments from others are perceived with greater credibility than descriptions of your features and benefits. This will help differentiate your business from the competition. What are you doing to differentiate your web site and build credibility?

Generating leads is one of the most important objectives for a small business web site. If people come to your web site for solutions, you want as many of them as possible to contact you.
It is also desirable for your web site to differentiate people who are not ready to buy from people who are ready to make a purchase. Visitors to you web site need to be given direction and incentives.

Does your web site prompt people to supply contact information and contact you? Is there motivation for them to give you their contact information? Of course the most important goal of your web site should be to help make you money. If you sell services and products it should be easy for prospects to find them, along with comprehensive information about each product. Ideally, you will want individual sell pages for each product or service. Again, you will want the content to discuss solutions to customers’ problems.

Is your web site helping you sell more of your products and services?

It is your customers’ problems that maintains your business. You need both customer problems and solutions to keep your online home business operating.
Customer problems are the fuel that provides the power to your marketing engine. Fueling your marketing engine requires a constant focus on customer problems. The better you can address customer problems the more powerful your marketing engine.

What are the concerns of your target market? What problems do they have that you can solve? What problems do they want solved?
Prospects want to see themselves and their concerns clearly identified in order to feel confident that you understand their needs. Don’t start talking about features and benefits until you have identified the problems that the prospects want to solved.

Switch to using your prospects problems as the core to your marketing message and you’ll be amazed at how quickly your marketing will accelerate your home business.

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Are you always searching for new, better ways to start making money online by promote your product or service that will bring you long term residual income? If so, then you are certainly not alone.

Promotion of your site’s product or service should be the type of thing that is at the top of your list if you are intent on creating some traffic and sales.

Everyday you are likely flooded with new money making email offers which promise to create a flood of new traffic to your Web site. Some of these offers are fresh, creative approaches, but most of them are simply re-hashed efforts of systems and creations of others.

For the most part, if they sound too good to be true, they probably are.

This article is aimed at giving you three good, time-tested approaches to promotion of your site that brings you some long term residual benefits and traffic. As you probably already know, increased traffic = increased sales and more profit for you.

Here is three suggestions:

Write Articles Writing and distributing articles is probably the very best approach in your promotional arsenal.

It’s something that you can do for free and with just a little effort. Try to include article writing in your weekly activities. Make a goal of creating one or more articles each week.

Once you have your articles written, you should distribute them through services like iSnare.com, http://www.isnare.com , an article submission and distribution directory. Your articles will be sent out to thousands of ezine publishers and article directories within a few days.

While there is a cost for the distribution, it is small and well worth the cost to quickly and efficiently distribute your articles widely and quickly. It would probably take days of your time to equal their efforts.

Build A Partners List

Establishing a joint venture effort with several of your on line partners who have complimentary but not competitive Web sites, can be very beneficial.

One good source of potential partners would be the Directory of Ezines.com. http://www.directoryofezines.com/ . While this is not a free resource, it can be a beneficial investment that provides you with a ton of information on ezines, advertising and other resources.

You can then swap advertising efforts and share in promotion of each others offers. They can benefit from your promotion of their products or services in your list of subscribers and you can do the same.

To make your contacts with potential joint venture partners easier you can create some contact letters to use as templates. Simply personalize each new contact with their name and information.

It’s a win-win situation.

Visit Forums

Location and use of on line forums which are appropriate to your niche can be very beneficial to your site. Most of them will allow you to include a signature file with a URL to your site in your posts you make to the forum.

To locate appropriate forums to visit, simply do a search on one of the major search engines for “forums:marketing.” Include the niche you want to find as the second word in your search.

Try to provide helpful answers to those asking questions and needing help in forums you visit. Become a resource that is trusted and respected. You will be more likely to gain some traffic and start making money online. Be sure to read their rules to make sure you are not spamming.

A conscientious effort by you to apply these promotional efforts outlined in the article above create promotions that sticks like glue and results in increased traffic and sales of your product or services.

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