Archive for November 13th, 2009

A Picture Is Worth Nothing Sometimes

For those of us who are relatively new at internet marketing, sometimes we come across a frustrating problem or two, or three or a hundred. For any of us that have been doing this for even a short time, we have all been there – done that. You follow all the directions and everything looks great and then you try the whole thing out and something doesn’t work and the project is either put on hold or uploaded half finished.

I had a problem like this not too long ago when I was creating a new squeeze page for a give-away. I opened up my newly down loaded NVU program and began a new project. I went into “source” and gave the page a title. I went back to “preview” and created the different cells. I thought up a terrific headline. I figured out how to have it red and highlighted in yellow like the gurus do.

I was very creative in my sales copy and used bullet points and bold with italics. I even figured out that I could do all the writing, then go back, highlight the part I wanted to stand out, and then click on the bold and italics icons. One of those “aha, that’s how its supposed to work” moments. The same works for different colors, highlighting, and all those tools.

I went to my autoresponder and got the code for the form and inserted it in the right place on the source page. I knew that sometimes you will not see the results of the form until the page is saved or uploaded. So, so far, so good. All was going so well that I thought I would add the image of the product to the page and the image I had chosen for a logo.

I found the images in “my documents/pictures” and placed them in the appropriate cells and it really looked good. I could hardly wait to get it uploaded to my website. So, I did the “save as…”, uploaded the page to my site and then entered the URL in my browser to see my new creation.

There it was, my new headline, sales copy, opt-in box, but, oh crap, no image. I went back to my NVU and redid the picture and tried again. Same thing, no pretty pictures. I kept trying to figure this out for hours and finally contacted my mentor in the UK. Normally he would teach me what to do, but this happened to be on a Sunday and being a minister as well as an internet marketer, he didn’t really have the time that day. So, I got an email back saying that he had fixed the problem and I was good to go.

I checked and sure enough, there was the text and the image. I went to my NVU and downloaded the corrected page to see what he had done. When I went into the source page, I found that he had inserted a URL for each image. Another “aha moment”. I also found that he had put the pictures into a folder named “images” and given a title to each image inside the folder.

I tried this myself just to see if I could do it on my own. I created a new folder on my desktop and named it “images”. I then went to my picture gallery and picked out a few photos and renamed them with short titles. I put all these images into my newly created images folder and uploaed to my site. I use FileZilla, so I just dragged the folder over to the “public_html folder and dropped it. I checked to make sure it was there before going to the browser.

I typed in ” http://mydomainname.com/images/nameofimage.jpg”. Wow, there it was. And if I typed in “http://mydomainname.com/images it showed me all the image names in that folder – an index. So, if you are creating pages in your html editor and you want to add images, you will need to have URLs for those images.However, make sure you have the right extension for the image, i.e., .jpg, .gif, .jpeg, and so on. So, again, the URL for the image would be something like http://yourdomainname.com/images/nameofimage.jpg. Okay?

If you’re not that comfortable reading html code,and I know, it takes time to understand how it all works and especially what it all means and it can be confusing at first. With the (less than) b (greater than) and (less than)/b(greater than) for starting and ending bold for example. And then to figure out where to insert the URL for your picture on the source page. When I first learned about having to have a URL for photos I couldn’t find where to put it in the html code. So, I inserted the picture on the preview page and then went to the source page to see where it turned up. Then I would insert the URL where I found the image description in code.

I have since been happily making pages in my html editor with images this way and every time I upload those pages and check using the URL, the images are always there. If you need photos, be careful where you get them from if they are not your own. Couple of suggestions:http://istockphoto.com; http://fotolia.com. If you use the free sites like Google Images, you can run into copyright issues.

Hope this has been helpful to those who have run into this little road block. Perseverance is the key. Happy marketing!

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4 Basic Principles Of Internet Marketing To Generate Web Income

Are you new to Internet marketing? Have you been around for quite a while? Whichever category you belong to, you could use these four basic principles mentioned here to help you generate income from the web.

At the outset, you should develop a practical sense about making money online. You should know that you couldn’t generate income online overnight. It takes time to begin an Internet business, develop it and see positive results. Just like any other business, you need to have a determination to pursue your efforts until all your efforts pay off.

What are the 4 basic principles to generate more web income?

Maintain a practical approach – Many people open up a website and start looking for instant profits. That is not how it works. You do not advertise in different places on the net, join those million free traffic exchange programs, sit back and wait for profits to pour in through the roof! It is not that easy at it may seems. To start with, you have to work hard to design a great website and promote your online home business on a daily basis. You have to increase your web presence step by step through various means such as word of mouth, advertisements, blogs, forums, etc. Only after you start generating a regular traffic to your site you could start to see results.

Prepare your site for Search engine optimization (SEO): It is not enough if you just design a website. You have to make your website appear on top searches for related keywords. This is done through effective SEO and it is free. You could do SEO by yourself or hire experts to search engine optimize your web site for you for a fee.

Encourage traffic to your site: In order to build your traffic or your opt-in list, it is advisable to offer free offline tools, free newsletter or e-books, etc. This would encourage your web site visitors to sign up for these; more importantly, you should place a good autoresponder to follow-up with your subscribers.

Do regular forum postings: Create your own Blog, sign up at different forum boards and submit your site to Web directories. Pages of your Blog could start being indexed by search engines and your posting may show up in free listings of search engines when people search for matching keywords. Adding quality content to your blog regularly could generate targeted traffic to your site continuously. Placing your domain URL in your signature on these postings would promote your business greatly. By submitting your web site to web directories, you could help build backlinks to your web site.

Publish free articles: you could publish articles free of cost. Write articles and publish them regularly by submitting to various article directories. This helps to weave your backlinks and generate more traffic to your site. Make it a practice to add your resource box to your articles, where you would introduce yourself to your audience and most importantly include your domain URL of your web site. Good quality content would attract a lot more traffic to your site.

If you practice the above principles, diligently and consistently, your online business would flourish soon and start generating online income for you.

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