2009 November 20 | ProfitBiz Blog

Archive for November 20th, 2009

Blog Marketing For Anyone

November 20th, 2009

iHomeBiz

What is a blog, you ask? Short for “Web Log,” it’s an increasingly popular way to self-publish online. You can actually syndicate your articles, making this a great way for experts to showcase their specialized knowledge.

Think of a blog as a form of an online journal, with frequent postings and observations on items of interest. Most blogs focus on a narrow subject area, which is ideal for experts. Hyperlinks to articles, websites and other blogs make this a very interactive medium that encourages audience participation.

The Pew Internet Study estimates that about 11% of Internet users – translating to 50 million people – are regular blog readers. Technorati, which claims to be the authority on what’s going on in the world of weblogs, tracks almost 42 million blogs.

Lawyers are active bloggers. According to an online survey conducted by Blogads.com late last year, 6.1% of bloggers work in the legal profession. The Litigation Section of the American Bar Association discovered that the majority of section members surveyed read at least one blog regularly and almost 20% publish their own blog.

The best way to understand a blog is to look at a few. The Google Blog has a very simple appearance. By contrast, some blogs in the legal market can be very sophisticated, like E-Discovery Law offered by Preston Gates & Ellis LLP or the ERISA Blog maintained by The Law Office of B. Janell Grenier. Law Professor Blogs offers a rich network of links to law blogs maintained by legal academics.

Three reasons to start a blog

1. Blog software is frequently free or nominally priced

2. Blogs increase your search engine rankings

3. Postings get widespread distribution through syndication

If you like to write and have information to share about your area of expertise, a blog can be a great marketing tool.

Three cautions before you start blogging

Look before you leap into a blog. Launching a professional looking blog requires careful advance planning. Here are some pointers to keep in mind:

1. Create a strategic framework for the type of information you intend to publish

2. Post new content frequently to keep your blog fresh

3. Take advantage of syndication features to maximize the reach of your blog

Basically, make sure you have the time to maintain your blog with high quality and timely information. Just because you get named as an expert on a big case is no excuse to neglect or abandon your blog.

Blog publishing services

Now, let’s say you are interested and want to find out more about launching a blog. One place to start is with your website hosting service. Chances are you can link a blog to your website for a small additional monthly fee. I host with GoDaddy for example, and they offer blog software for as little as $2.99 per month.

Leading blog services include Blogger (owned by Google), TypePad and Moveable Type (both owned by Six Apart Ltd.), and WordPress. LexBlog targets the legal market with a full-service offering that includes strategic design, implementation and training.

Blog features encourage interaction

The beauty of the blog is the way it allows you to organize, archive and syndicate your articles. Here are a few features you should consider:

Archives A calendar on the front page of your blog can link readers to articles posted on a certain date. You can also organize articles by author or alphabetically.

Blogrolls Present your readers with a sidebar list of other blogs on related topics that you recommend.

Email a friend Add a button to your blog for easy emailing.
News Feeds. RSS (“Really Simple Syndication”) is a blog technique that allows you to easily distribute your postings to other blogs. Interested parties can also come to your blog and quickly set up an automatic feed of your news for publication on their site. Read more about feeds at Wikipedia.

Reader Feedback Allow your readers to comment on your blog postings to maximize audience interest. Some of the techniques used for this purpose include trackbacks, pingbacks or comment moderation.

Permalinks Give your postings a static URL so that readers can easily share links or revisit a favorite posting.

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Affiliate Programs, List Building And Blogging

November 20th, 2009

iHomeBiz

Advertising is the only task you need to do to get RICH from affiliate programs. With huge traffic flowing to your site everyday, chances of visitor or potential customer will buy your product is definitely higher!

Research had been made and shows that normal affiliates seems to make a sale with a percentage ratio of 0.5% – 1% (Sometime lower, depending on the products/service). With appropriate advertising method and correct niche market, it is possible to increase the ratio to 5% – 10%. So what actually is advertising? Read on to find out how to utilize advertising to your advantage below.

Online advertising, also known as internet marketing, is a form of communication to apprise potential customer about your products and services, either by text or graphic base. Many of you already know what advertisement is, but many advertisements copy often short of 2 important element. Without these 2 elements, putting your advertisement blindly in the internet/website is just a waste of time, as well as money.

First, you need to target your niche market. You must know very well where are the most potential customer located. Research has also proven that placing advertisement in the right market with lesser traffic flow EARNS more profit than those who advertise in a site where millions of non-relevant traffic flows everyday. Second, you need marketing techniques. There are many types of advertising and I will go through some of the effective ones below.

PPC (Pay-Per-Click). This type of advertising should be your top list of market techniques. There are basically 2 major companies in the PPC industries, Google AdWords and Yahoo! Search Marketing. How do they work? You might ask. PPC is one of the advertising methods where you bid for the keywords. Your desired keywords might have a higher or lower bidding depending on the competition. Advertising in Google Adwords is more effective because Google is the number one search engine used by surfers, especially online shoppers. You ads will appear on Google, Google Directory, Google Groups, Google’s partner sites, etc. The procedure of advertising in Google Adwords is very easy as well.

SEO (Search Engine Optimization). SEO is the process of improving the volume and quality traffic to a web site from search engine. Usually, a site that has a better ranking will attract more searchers to the site through search engines.
There are a lot of e-books that teaches how to make use of SEO and improve your ranking in the search engines. Once you have optimized your pages for the search engines, you will start seeing huge traffic flowing to your site everyday.

Are there any ‘SECRETS’ in online marketing or advertising? For me, I would say YES! Many top affiliate have their own source of advertising. They often hide their ’secrets’ so as to prevent the loss of profits. Different products or services play very well with various advertising techniques. You will have to try and find out from your experiments. In this way, you will eventually discover the legend of internet marketing!

Don’t forget to start building your list. A great way to build your list is with your own blog, blogging and allowing people to post comments on your blog will give them a chance to build a backlink, which the will appreciate. An you can have a spot on your blog where they can sign up for your news letter.

Lastly, never ever QUIT on this industry! If things do not work out in the way that you want it to be, fine tune your marketing strategies. If it still fails, I would suggest changing to various affiliate program and try out something different. Sooner or later, you will find yourself on the track, without noticing.

Good Luck in promoting your affiliate programs!

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Aspects To Take Into Consideration About Home Based Business Start-Up

November 20th, 2009

iHomeBiz

The current state of the economy is the top topic for any discussion. Everyone try to guess how long it will continue and how sever it become before the economy again starts to recover. But we know the only one thing – that a lot of business owners are feeling threatened by some element of the presence economic crisis.

In the atmosphere like that one w have today, in the state when different businesses are breaking or have huge amounts of debts, what do to think about starting a home based business? Do you think it sounds crazy? You might be very surprised when I say you that there are still some available opportunities.

If you are going to start a new business, but you are afraid of failure, so you have to learn few things from those who have been already failed. Among all, there is one factor that joins all the bankrupted companies – it is a debt, a huge amount of debt. So, is a debt a supposition for starting a business?

When starting your own business, you have to think small. If you will do so, you could buy limited materials to begin with or start out with smaller ones.

When you sell a small amount of products or services you can produce or have, use your income from these selling operations for buying next portion of materials or services. On this stage it is very important to put all the profit into the business and not to break this circle till your business will be a stable one. This will help you to create a big and debt-free business.

But the phrase that you have to put all your profit again into the business means that you have another source of income, so you do not need to leave your day job at the beginning of creative your personal home based business. But you have to be ready, that in this case you will spend twice more tie and twice more efforts.

Another word in witness for remaining the day job. Imagine, that your home based business failed and you have a family which simply want something to eat. What will you do? Yes, it is possible to find a new job, but in the current economic situation it would be not so easy. So, think twice before firing the job.

This type of business creation has a small development, and it needs a lot of time that your expenses will straight back to you in the form of profit that could support both you and your family. So, as you can see, even in the situation of current economic crisis, it is possible to create a successful home base business.

Though internet home business is not an easy thing (because now there are crowds of people who want to make money online), still profitable internet home business is not a myth. Please visit this site for advice and recommendations about making your internet home business successful.

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