Archive for the ‘Blogging’ Category

Are You Thinking Of Starting A Weblog? Do You Have A Wordpress Blog That Needs Freshening Up?

March 4th, 2010 iHomeBiz

If you want to keep your Weblog fresh and interesting, then you need to post often. You can create different types of posts to keep your readers paying attention. This will also keep you from getting bored with your own Weblog. Whether blogging to make cash directly from the Blog, or blogging to drive traffic to an Affiliate product, you should keep these five types of Blog posts in mind.

1. The Review Post

Review weblog posts can help you to monetize your Blog. You will take a close look at a product and give a review of it. This can include an affiliate link to the product. When reviewing, be sure to mention BOTH positive and negative comments about the product. Even if you totally loved the product, keep your evaluation balanced by mentioning a few things that could have been improved. Your readers will be pleased about your honesty and be more likely to trust your suggestion.

2. The Quick Tip Post

In between your longer posts you can do a “quick tips” type of post. These are normally 150-250 words. Sometimes we have a lot of information about our niche that we want to share but it may not be praiseworthy of a full length post. In that case, post a quick tip. This should be focused on ONE key area of the niche. For example, “How to Plant a Tulip Bulb” would be a quick tip article for a gardening Wordpress blog.

3. The List Post

Wordpress blog readers love lists! The most popular Blogs make good use of lists. You can create lists that fit with any topic imaginable. This is a great way to convey information online because it can be easily scanned by web readers who are “skimmers.” You can also create lists of different ways to achieve a goal in your niche. “10 Ways To Prepare Your Soil For Planting” would be a great list for gardeners.

4. The Interview Post

Interviews will require some preparation, but they are very valuable to your Weblog. Interview someone in your niche and then share the results of that interview with your readers. This will not only provide useful content for your Blog, but will also bring more traffic. Most likely, the person you interview will also make known the event on their Wordpress blog or Website, directing traffic to your Blog.

5. The Instruction Post

This is similar to Quick Tips as you are providing your readers with valuable information. However, these Instruction posts will go into much more detail on a certain topic. Sometimes your instructions can even be separated into two or three posts or courses. Look at comments and questions from your readers to find what topic would be most beneficial to your readers.

As you Blog, remember that your readers like variety. Do not always write the same type of post. Put a little variety in your Weblog to keep it fresh.

If your going to do any type of internet marketing then you have to have a wordpress blog. GVO or Global Virtual Opportunities is my number one recommendation for hosting all your blogs and getting all your internet marketing tools.

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Micro Blogging As A Legitimate Promotional Tactic

March 3rd, 2010 iHomeBiz

Micro blogging is a relatively new phenomenon and in 2008 in particular, it has really taken off in a big way. You know what traditional blogging is – you write regular posts about your niche. Micro blogging is similar except that the ‘posts’ you write are tiny – usually no bigger than what you could fit into a mobile phone text message, hence the name ‘micro’.

When micro blogging first started to emerge there were many contenders but one seemed to stick out above the rest – Twitter. Over the last few years Twitter has become by far the clear leader in
the field. Although there are others with more features, such as Plurk, Twitter is the one that everybody is using and what this means is that you will get more followers on Twitter than any other
service.

The terminology is different, but micro blogging really is quite similar to regular blogging. You can go to somebody’s profile and see their updates which are equivalent to blog posts though typically people tend to update many times throughout the day as it takes mere seconds rather than hours.

There are many benefits to Twitter but I’ll discuss it here in terms of the marketing aspect of blogging:

1) Traffic

You can embed URL’s in your tweets (the Twitter version of updates) which means that you can link to your latest blog posts for example. If your followers like the sound of that they’ll click your link which is traffic for you. This traffic is of course entirely dependent on the size of your following and I find that I get a few hundred Twitter visitors a month which is not much. However, Twitter traffic is highly targeted.

2) Builds Trust & Authenticity

For me I think the biggest benefit is that Twitter makes you a little more human. You can tweet about anything and although it can be somewhat mundane to be tweeting about what you had for dinner, I’ll often tweet in a more personal way than I would post on my blog.

3) Networking

In a similar way as you follow other people, over time you feel like you are getting to know them too. Twitter allows you to send a message directly to another user.

Twitter is pretty useless if you don’t have followers but these days it’s much easier and faster to build up a Twitter following than when it was when it was first released.

One of the easiest way to get Twitter followers is to start following other people. For some reason there has always been a kind of “if you follow me, I’ll follow you back” mentality with Twitter.

Now, personally, I do not advocate following everybody who follows you because it can soon become unmanageable but you can use the tactic to grow your own following. Now what you need to do here is find people to follow who will be interested in your tweets – you don’t want to just follow a bunch of random strangers.

As you can see, Twitter can be very useful as a marketing and blogging instrument. The key is that you have to use ti correctly.

Gain practical tips in the sphere of seo – please make sure to read the web page. The time has come when proper info is really at your fingertips, use this chance.

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Seven Deadly Sins Of Company Blogging

February 26th, 2010 iHomeBiz

We all know that blogs, when used properly, can be excellent tools for promoting your organization and expanding your client base, while providing insight into the interworking of your company. They are also an effective way to generate organic search engine exposure, and with the right content, quality inbound links for your website.

However, blogging is not something to be taken lightly, isn’t right for every organization, and if done incorrectly can actually harm your company’s online reputation and branding. Below are the 7 deadly sins of company blogging and what you can do to exorcise those demonic blog traits, and convert to an angelic blogosphere existence.

Lust – It is a craving, an overwhelming longing that often leads to self indulgent behavior. Your company’s blog is not the place for self indulgence; it is not the forum for promoting your personal desires. Your content needs to consistently reflect the wants of your organization, the goals of your company. This doesn’t mean you can’t add some personal insight to your posts, as a good writing voice can add humor, create a connection with your readers and generate interest in future posts. But don’t use them as a sounding board to express your undying love for all things Star Trek, photos of that flashy new sports car you purchased to compensate for that receding hair line, or to declare your undying man crush on Tom Brady.

Gluttony – Don’t over do it. Don’t blog just to blog. You should carefully consider what your company’s blog focus is and stick to it. If 5 people in your company have been assigned to write regular posts, make sure that there is equal time for each, and that there posts are evenly spaced out. While your readers want fresh material, creative posts, and entertaining content, they don’t want to be over inundated with minutia, useless information, or a 100 page manifesto on why you believe the company’s choice to stop “Hawaiian Shirt Fridays” will lead to its ultimate demise. Your readers don’t need to know every small detail of your life, or the daily activities of your organization. That’s what Twitter is for.

Greed – Your blog posts should not be advertisements. They should not be used to constantly promote your organization’s products and services. If you have a new feature or service that is truly exciting or offers something new and innovative to your clients, then by all means let your readers know. But don’t keep posting about ongoing promotions, limited time offers, or program benefits. Your readers are coming to your blog to get information, to be entertained, and to learn more about your company. So don’t be the Shamwow guy (in more ways then one), and remember your readers won’t come back if all you are offering is a constant sales pitch.

Sloth – Don’t be lazy! Nothing looks worse then a blog that has only a few posts and hasn’t been updated in months. Set up a blogging schedule, assign each blogger in your organization with a submission timetable, and make sure everyone writes on a consistent basis. If you don’t think you can dedicate the time or resources required each week to create an interesting post, then simply don’t start a blog. It is much better to go without, then it is to look lazy, out of touch, or just slothful. Unless of course, you happen to have three toes.

Wrath – Take the high road. Occasionally someone may leave a comment on your blog that is disparaging towards you or your company. Don’t get caught up in name calling or let your emotions fuel your response. Even if the rant or comment is unjustified, you must maintain a constant level of professionalism and should only respond with fact, never with emotion. Remember, you are representing not only yourself, but you are also representing your organization. Don’t write something that you might later regret, or that could come back to haunt you.

Envy – Don’t be envious of others and of their achievements. This can be towards other companies, bloggers, coworkers or industry colleagues. Always give credit where credit is due. If you find something of value in articles or blog posts of others, link to it, and discuss why you see value you see in it. Your company blog is not the place for resentment, competition or jealousy. It’s nice to be important, but it’s more important to be nice.

Pride -This blog isn’t about you. This is not your personal blog, your Facebook page, or your MySpace profile. The company blog is not the place for promoting your folk band’s appearance at the local coffee shop, your neighborhood yard sale or your prized MVP award from last year’s Summer Drunk Kickball League. And most of all, this is not your personal soap box, or the forum to laud yourself on recent professional achievements. Blatant self promotion is a turn off. And while personal branding is at an all time high, your company blog is not the forum for it.

If you are like me, you probably enjoy a little sin and occasional debauchery in your live, but when it comes to your company’s blog, it is best to practice virtue in your posting routines. By avoiding these 7 Deadly Sins of Blogging, you will soon be on your way to the heavenly rewards of a blog well done.

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