Marketing online is a critical part of any marketing plan. Here are seven Internet-based marketing ideas you may not have thought about for your 2007 marketing plan:
Volunteer for Internet Interviews
Podcasts, Webcasts, blogs, RSS feeds and newsletters (ezines) are all venues for online interviews or discussions. You’ll want to approach publishers who regularly conduct interviews with guests of your caliber, so finding opportunities will take some research. Do this by searching general search engines (such as google.com) or directories. Some directories to get you started: podcast.net (podcasts), ezinehub.com (ezines), syndic8.com (RSS feeds/blogs)
Approach Bloggers Interested in Your Type of Product
Send your product to bloggers as a gift. You are doing this to expose your product to influencers in your category by giving them an opportunity to try it free (not to bribe or beg them to mention the product). If the bloggers like it, they may give it a mention in their blogs. Note that this is a subtle Internet marketing technique. Choosing to mention (or not mention) your product should be solely up to them.
You can find and read blogs by searching blogging directories such as technorati.com.
Join One or More Online Networks
Online social networks allow you to set up a profile page and interact with others who have your same professional (or personal) interests. Each network has different features and may appeal to a different kind of user. As with all Internet marketing techniques, there are dos and don’ts, so you’ll want to read some of the profiles and learn a particular site’s rules before aggressively working the network. Some networks to explore: linkedin.com, ryze.com, myspace.com, orkut.com, friendster.com
Send Out One or More Press Releases
First and foremost, the release must be something newsworthy to the media (if you need ideas, read the article here: https://www.websitemarketingplan.com/pr/NewsAngle.htm). Also, be sure to include a link to your Website or blog in the press release. Finally, distribute the release through an online press release service such as PRWeb.com.
Survey Your Website Visitors
Surveys can help you identify opportunities for improvement. Since online attention spans are very short, try asking a single two-part question such as Fred Reichhold’s Ultimate Question: “On a scale of 1 to 10, how likely are you to recommend __________.” Fill in the blank with your Website name (or other relevant product). To those who reply with a 6 or lower, ask why they are not more likely to recommend. You should see a pattern in the comments. These will lead to ways of improving your site. There are software packages to help you set up an online survey. Also, surveymonkey.com is a popular Web interface for producing online surveys.
Convey Patrick Hanlon’s 7 Primal Branding Pieces Online
According to Hanlon, the seven “Primal Branding” pieces — a creation story, creed, icons, rituals, sacred words, nonbelievers and leaders — form belief systems that inherently attract people who want to believe in a product. Those people form the communities that surround successful products and services. Conveying as many of these as you can online can help build followers online.
Study Your 5 Closest Competitors’ Websites and Online Marketing Activities
By studying the competition you will not only gain a better understanding of trends in your industry, but also gain new insights into promotional strategies for your own business. As you research, brainstorm a list of ideas and use that list to plan a new online strategy or technique for your own business.
There you have it — seven ideas for improving your Internet marketing presence. Integrate one or more into your 2007 marketing plan and you’ll be on your way to greater success.
About the author:
Bobette Kyle draws upon 15+ years of Marketing/Executive experience, online marketing experience, and marketing MBA as inspiration for her writing. Bobette is proprietor at Web Marketing Place LLC and runs WebSiteMarketingPlan.com — https://www.WebSiteMarketingPlan.com — where you’ll find free marketing planning articles and resources. She is also author of the marketing plan and Web promotion book “How Much For Just the Spider? Strategic Website Marketing For Small Budget Business.”