Most people who start an internet home business operate on a shoestring budget. The saying, “You need money to make money” is not necessarily true. Using money to market your home business site can get results faster, but that does not mean it is the only option. It is possible to effectively promote your home business using several free or low-cost marketing methods.
Let us look at seven of them:
1. Let the Entire World Know Your Home Business Exists
Use word of mouth! Let your family, friends and casual acquaintances know about your business. Inject your web site’s URL, and its features into your conversations. Get excited about your business and spread the good news!
2. List Your Web Site With Relevant Internet Directories
One of the easiest and most productive forms of website promotion is finding popular and relevant Internet directories and listing your site with them. Directories have the ability to send substantial amounts of traffic to your web site which can directly affect your site’s ranking with the search engines.
3. Promote Your Home Business In Online Forums And Blogs
There are thousands of online forums, blogs, discussion lists, and news groups on the Internet. These groups are made of people with a variety of specialized interests. Choose active groups within your area of interest, with good dialogue and join them.
Blatant marketing of your products or opportunities is not allowed in online forums and discussion groups. Create a killer signature and let it do your marketing. Your ultimate aim is to get people to know you, trust you, then visit your site and do business with you.
4. Get Your URL On All Your Business Stationery
Print your web site’s URL on your business cards, letterheads and brochures. Get your name on every piece of literature you give out to the public.
5. Issue Press Releases
Write and send press releases that advertises your site to your friends, colleagues, internet e-zines, newspapers and other print and Web periodicals in your industry! This is a powerful business promotion tactic, one you can use whenever you like to pull in massive traffic! Use a news release service such as PR Web (https://www.prwebdirect.com). Your link popularity can increase dramatically by placing your URL in online press releases.
6. Write And Submit Articles
Writing articles for other netpreneurs to use on their websites, in their newsletters and ezines is one of the most viral promotion methods around today. When you write articles in your area of expertise and distribute them as free content to editors, you dramatically increase your visibility. You can produce hundreds of links from just one article and if you can write one good article each day, your home business will always have hundreds of targeted visitors.
7. Newsletter And Ezine Directories
Popular newsletters and announcement lists can help you bring visitors to your web site, if they are targeted to your business. Besides newsletters and announcement lists, there are a number of ezine directories where you can submit your newsletter or ezine and increase your web site traffic at no cost.
Here are just a few of them:
There is no need to spend a lot of money to promote your home business. Use as many free online and offline marketing methods as possible to keep your overheads low. Free web site promotion is still a very attractive and practical option.
About the author:
Janice Sharman would like to show you how to start your very own home business and help you learn how to successfully make money working from home.