Archive for November, 2008

Measure Your Performance: Track Your Advertising

It is important to be able to track the advertising for your website business, so that you have a clear idea of which forms of advertising are working, and which are underperforming. This is fairly easy using ad tracking software, and this allows you to identify where the investment of your time and money have [...]

Increase Your Sales By Understanding Why People Buy

It doesn’t really matter what you are selling, you need to remember that it isn’t the features of your product that will persuade people to buy, but the benefits that product would bring them, such as how it will solve a problem they have or what advantage they would have if they used it. If [...]

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