If you want to get your website and home business in front of a lot of people fast, one of the most effective ways of advertising is pay per click advertising. There is no faster way to get your home business in front of targeted traffic. However, pay per click advertising must be done the right way or you could lose a lot of money. In this article were going to talk a little about how pay per click advertising works, so you can decide whether or not you want to use it to promote your home business.
The basis behind pay per click advertising is pretty simple. Search engine such as Google or Yahoo will allow you to purchase advertising on a pay per bid basis. For example, you get a choice of how much you want to pay for a specific keyword. The more you are willing to pay, the higher your ad will rank on the search engine page. Your ad will appear to the right side of the search results page. So for instance, you can place a bid for 15 cents for your ad to appear on the search engine page. Every time someone clicks on the ad you pay 15 cents and they are taken to your webpage. If your webpage is up to par, then chances are you can generate sales from these clicks. Sounds like a good deal, doesn’t it?
The downside to pay per click advertising is that it can cost you a lot of money, if you’re not generating any leads or sales. So let’s say that you bid on a specific keyword for 15 cents per click to sell a product costing $25.00. If you have 100 people click on your ad then you would owe $15.00. If out of those 100 clicks you generate 15 – 50 sales then it is safe to say that your pay per click campaign is profitable.
But if out of the 100 clicks you made no sales then you have spent $15.00 for nothing. The more clicks on your ad, the more you will owe. So there must be a fine balance achieved between clicks and fails to make paper click advertising profitable for you.
One of the best things about pay per click advertising is how fast you can see real results. You can literally have your ad on the first page of the search engines and generating traffic and sales in a matter of few minutes from the time you set up your pay per click account and post your ad. The key here is to find find keywords at a low bid price that will still generate a large amount of clicks. As with any type of advertising your pay per click campaign will require testing, tracking and practice so that you can receive the best results.
Many of the large paper click advertising companies,such as Google and Yahoo will have detailed instructions and tutorials that will help you learn how to get the most out of your campaign. Some of them even have user forums where you can ask questions and receive a lot of help that can potentially save you wasted advertising dollars. It’s important that you learn how to use pay per click advertising properly. My best advice is don’t be in a hurry and take the time to learn what to do to achieve the best results while spending the least amount of money.
So there you have it, if you’re looking for a fast and inexpensive way to generate traffic to your website you may want to consider using pay per click advertising. Just be careful. You need to make sure that you’re making more money than your spending for your pay per click advertising campaign to be profitable.