Perhaps you’ve given a lot of thought to becoming an Internet marketer and earning a good living from home. There are many things you like about the idea – you get to work from home in your pajamas, you can make a digital product and sell it over and over and over, you can work whenever you want to without punching a time clock and if you want to go to the kids’ school play in the middle of the day, you can. There is also the pull of potentially making more money than you do right now.
Yes, it is possible to become a successful Internet marketer and make good money, but it’s not an overnight short path to riches that some may have you believe. There is a lot of learning that has to happen as well as hard work on your part to find the success and duplicate it again and again.
There are three stages of Internet marketing that you will go through and they’ll be explained here so you understand what’s ahead for you in your big career change.
Stage 1: Information overload and paralysis by analysis
You start off by making the decision to become an Internet marketer. For some, it’s an easy decision and for others it’s hard. Either way, you have to decide to go all the way with it – not just dabble. Sticking your toe in and running the other way the minute you notice the water is a little cold will not get you the results you really desire.
You start reading sales pages and buying products to help you learn the market. They all promise great results if you’ll only take the time to read and follow their instructions. You’re excited because you see the potential. So what happens is you keep buying, keep trying the various business models being promoted, hop from one thing to the next and never give any of them more than 25% of your attention.
You’re now on dozens of marketers’ lists and you spend a good portion of your day reading their emails and following up on their latest promotions. You’re afraid not to read them or you might miss something. There has been so much information coming your way and you’re so busy trying to keep up and absorb it all that you don’t get anything accomplished.
Stage 2: Take focused action
The first stage lasts until one day you wake up and ask yourself what you’re doing and how come you’re not doing anything to make some real money yet. Some people jump ship before they reach this point. But you’ve realized it’s time to opt-out of most of the lists you’re on, pick a business model that resonates with you, become more focused in your learning (and spend less time on it), and begin taking focused action.
You’re fully committed to the one path you’ve chosen and you “drill deep:, and make some mistakes but have consistent success. This is when it starts getting fun, especially when you see consistent money coming into your PayPal account.
Stage 3: Fine tune and make it hands off
Now that you’re having success with the business model you’ve chosen, you will automate it as much as you can. Your emails go out through an autoresponder, your content is automatically delivered to your clients and subscribers, and you’ve got all your systems in place. You can easily duplicate what you’ve done because you’ve created templates, action sheets, and know all the shortcuts.
You are also building a team to work with you. You have a graphic designer, website maker, and article /blog post/ ebook writers at your disposal. You’ve built relationships with other Internet marketers and have affiliates.
Next you’re starting a coaching program to help the new Internet marketers do what you’ve done. You remember what it was like to be in stage 1, don’t you?