Google is recognized as the giant of the internet search engines.
Ask any internet marketer, whether they’re PPC or affiliate based and they’ll tell you how ridiculously powerful the number one post on Google truly is.
Instead of slaving with paid advertising campaigns, confusing underground marketing strategies and other tedious work. Ranking number one on Google can give you massive exposure without the requirement to market yourself.
The only problem? The competition .
While Google is the giant of search engines, it’s by far the most competitive and difficult of the major search engines and as a result it’s the hardest to get good rankings on.
What other choices are there?
Instead of aiming to rank on Google, it’s often more time well spent to take on a “different” SEO campaign. By targeting other networks like Yahoo and MSN, you can see the results that you want much quicker than through Google.
Here are five great ideas for any alternative SEO campaigns:
#1 – The rules still apply, but not exactly!
An alternative SEO campaign isn’t your invitation to write your own rules for high page ranks on Google. While there are minor differences between all the major search engines, the rules of SEO are constant across the different types of search providers. Don’t think that just because Google isn’t your primary target, it’s something that you can ignore completely .
#2 – Some search providers are simply better than others.
While Google is the search engine powerhouse, it’s known amongst marketers as a tough search engine to market on, due to the completely different demographic that uses it. While Yahoo and MSN don’t have the reach that Google does, they deal with different demographics completely. If you need to really boost your marketing campaign, take note of which search engine gives the best audience for your product.
#3 – Be innovative , not complacent.
When you’re undertaking an alternative SEO Marketing plan, you need to make sure that your marketing ideas are razor-sharp, optimized and way ahead of the competition.
The power of differential SEO is so strong because so few people decide to take advantage of it. When you’re designing an entirely new strategy, make sure you don’t leave any loose threads that wind up jeopardizing your entire campaign.
#4 – Research your search dynamics carefully.
This one is absolutely essential when you’re targeting different search providers.
While the primary rules of search are relatively consistent, the dynamics and superficialities of each engine are minutely different and unique when looked at in a broad context. Instead of treating every search engine the same, look for the small differences that could cause you to rank differently and tweak your tactics to match them.
#5 – Always choose the best, long-term network.
How often does this get overlooked in the marketing world?
With so many marketers chasing what’s hot today, it’s important to step back and look at things in the big picture and keep it in perspective. What’s the best now might not be at a later date and your choice in SEO should represent that.
Always be ready for change and highly able to adapt at any moment .
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