Does your small business enterprise need a helping hand? Consider using special reports to add income and develop a business contact list for upcoming use.
What are special reports?
Special reports are brief reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the knowledge, you can create them personally or employ a writing service to do it for you. There is notably little work involved in creating them but they are useful tools for building an online business.
One well-liked subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are familiar with computer software and hardware, that is a perfect niche for special reports on your site. People are always having trouble figuring out their computers and you may possibly be of assistance.
Marketing special reports
There are options for promoting your special reports. If you are attempting to assemble a business list of customers, utilize these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this manner of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your site has a computer niche).
You can produce a five-part course and utilize the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the extra installments through emails that also promote your website products. Signing up for a business ezine subscription can furthermore be the reason to gift a free special report.
All of your special reports don’t have to go towards list building. Besides your other products or services, you can offer special reports on your website. Lots of reports sell for between $5 and $20 a piece, but if you present exceedingly helpful information, you can charge a higher price. Sell single reports or produce a variety of courses to interest your customers.
Folks like to learn about website business ideas. They will pay the cash for any information that is a how-to guide to earning income on and offline in a mixture of ways. How have you earned money? Begin there with the subject of your special reports.
As your business grows, set up an affiliate program. This provides customers a way to help you make more money and also make some for them. Offer certain special reports as supplementary compensation for achieving a certain selling level in the affiliate program.
There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.
While your special reports are building an email list, they are additionally making you cash. With such a low expenditure to generate them, your profit margin will go up.