Active, or “hands on” marketing has the advantage of being able to get customers quickly and either validate an idea, or prove it to be non-viable. The chief disadvantage with such a hands on campaign, however, is that it is very time intensive, and thus, not terribly efficient.
The alternative then, is to design passive marketing systems. Now, by “passive marketing,” I do not mean to imply that no work is involved. Only that the bulk of the work takes place on the front end, and once the system is in place, you can reap the benefits of it month in and month out, with very little in the way of additional effort put forth by you. This is such an attractive and effective marketing strategy that you might be surprised at how simple it is, but it’s easy enough that it could form the basis of several ways for kids to make money.
Obviously, this has a variety of advantages, and so, we must next move into some discussion of exactly how to establish such a system.
Among the most effective of these systems is internet niche marketing.
For a small business, this specifically means a targeted niche site that describes you, your business, and what you’re offering.
There have been dozens, if not hundreds of books written on the particulars of how to go about doing this, but I’ll distill the basic process into a few steps and outline how you want to approach it. It’s not hard, but it does take work, patience, and concentrated effort in order to succeed.
1) Find niche keywords that real people are actively searching on, and that relates to the services you’re offering. Start by focusing on keywords with 10-30 (or more) searches per day and with fewer than 50k potentially competing sites. These, you’ll be able to rank well for and start getting traffic to your site organically.
2) Write original content articles around these keywords and build in references to your product offerings (again, with a means of contacting you)
3) Market your new content niche over a short, intensive period with 10+ original articles and 20+ directory submissions (NOT the same thing as search engine submission, which you actually don’t want to do).
These three basic steps will get your niche site ranking and seen, and at this point, you’ll start getting traffic and some referrals from the site. At this point, put the niche site in “maintenance mode.” Don’t outright forget about it, but market much less intensively (periodically adding new content and doing additional article/directory marketing as you find time).
Done well, you’ll see a steady influx of traffic to the site and with consistent, persistent, low key marketing as a follow up, your traffic stream will only increase over time. In about a month’s time, your niche site will be adding to your bottom line, and will continue to do so month after month, with little additional action needed by you. Again, anyone, of any age can perform these steps, which opens up several doors of opportunity for ways for kids to earn money.
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