For a long time now, we’ve been hearing that “content is king.” This hasn’t changed in recent years. In fact, it is becoming more true as search engines become better at their jobs.
Your company’s code jockeys realize it’s painless to direct our energies on content when your organization’s site is an information website. But what should the software engineers do if your firm’s Web site is an SEO company or Web designers and developers in Anchorage, Alaska and your firm has the responsibility to sell goods and services? Perhaps the majority of your “content” is now images, which won’t help your organization much at all with search engine rankings?
The answer is to make your business’s website into an information website. Get going by appending better explanations about your company’s your service offerings. Seldom do we pay for something on the Internet where summary information solve every question we have had concerning products. Think of every concern a customer has ever inquired about your organization’s service offerings because your products were not what they required. Add these on your writeups.
Your enterprise may go further and openly pry from clients what they’d like to know by putting small comments forms near the bottom of every service offerings page that says, “Have a suggestion about these products? Please give us your feedback!” Your corporation probably already post an email addy on your corporation’s site, but it’s interesting at how many more customers will spend additional time to fill out and submit the feedback because it’s sitting in plain sight and is more convenient. Furthermore if your company is concerned about your service offerings descriptions being too long, don’t change them, and at a convenient spot that isn’t obtrusive stick links saying “more info…” which goes to a Web page with additional summary information.
Improving your corporation’s existing service offerings summary information is the first phase in turning your firm’s site into an information Web page. The second phase is to publish white-papers about your industry. Have an airline? Write articles about aviation safety management systems Web-based tools, tips for dealing with problem airlines, elements to look for that could indicate aviation safety related problems, information about types of aviation safety tools, etc. Marketing a technical product or service, such as information technology? Write articles describing the differences between available SEO company in Anchorage, Alaska, and the pros and cons of some organizations. Don’t give patrons the hard sell in any of these white papers.
How much content is enough? Make them around 1000 words. 300 might be considered the bare minimum. What can you say in only a few hundred words?
Always ensure your business’s service offerings are referred to and hyperlinked. People despise being advertised to. Prospects are more open when they feel you’re attempting to help them make a good decision than if they have the feeling you are simply interested in selling them something.