YouTube Marketing can be one of the most efficient free methods of marketing if used correctly.
This article will represent why YouTube Marketing has such potential.
If you were not already aware YouTube is actually owned by Google. Consequently, Google will pick up on and highly rank most videos that are shared within YouTube very quickly. So you want to take advantage of this and make the content with your videos more SEO (search engine optimization) friendly, this will help to target your video to a specific targeted audience in the search engines like Google, MSN, and Yahoo! and also allow you to take full benefit of YouTube marketing.
Let’s say you are advertising your own personal business that produces automotive accessories. Your video should then be about the difference of parts and applications you have accessible. Search engines can’t tell what is actually in the video so that’s not significant for SEO purposes. What you want to focus on is actually the name of your business with appropriate keywords and where you place them. “Toyota accessories” will be the appropriate keyword for demo purposes.
Now you have your business name, how about “Toyota Custom Accessories”, and the keyword “Toyota parts”. The first thing to focus on is your YouTube Video title. The title is actually going to be placed elsewhere else as well so it is the most crucial part. You want to be sure you have your brand name or business name, and the appropriate keyword in the title.
An sample title that would be SEO friendly could be ‘Get Toyota Accessories from Toyota Custom Parts’
This concentrates the video to visitors searching for Toyota specific accessories, and advertises your business name as a veritable provider. Which is the key to YouTube Marketing, you want to attract the visitors looking for what you have to you.
Now in the description of the video is where your (YouTube Marketing) efforts will be the most potent. I offer putting the domain url to your business website first in the description, then skip a space and copy/paste the title. Add several sentences telling about the video and its information, a short keyword rich paragraph, place contact information about your business, and then finish the description by pasting the same title once again. What this does is alert Google that your video is appropriate to the repeated key phrases integrated in your title and description, so when someone goes in and searches for Toyota accessories on Google, your video will pop up as significant, leading visitors and potential buyers to your business and the link you placed with your video.
Write short several sentences that are filled with the target keyword. In this instance its “Toyota accessories”. A very cool tip, that most people refuse to share, is to go to Google and search for your appropriate keyword, then just copy the first three or four search results and paste them into your description. That’s all! That content is at the top of the search results for a reason so why not mix it with YouTube Marketing and take opportunity of its power. One suggestion is to remove all of the links and large spaces that are in the copied text, this will make it look more paragraph form and eliminate any other links people may click and be led away from your content.
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