An Excellent Follow Up Plan For Home Based Business Leads

Here is a good question to ask yourself if you need home based business leads. Once you have them what do you do with them?

This seems like an easy question to answer, but many people have problems with it. Here’s the answer everybody should know about: Treat them like gold.

Whatever your home based business is you obviously need customers to keep going. Whether you have an MLM business or a landscaping business you must constantly be recruiting for potential new clients or customers. When you get one it’s crucial you know what to do.

Dale Carnegie wrote in his book “How To Win Friends and Influence People” that out of every desire that humans are born with there is one that is fulfilled the least in most people. Know what it is? The Desire To Feel Important.

You can apply that knowledge to almost anything in business and turn whatever it is you’re challenged with into a positive. In the instance of having leads responding strictly with an email is not enough. Anyone can do that.

Even worse some people rely strictly on the company autoresponder to follow up and do not do any follow up themselves. What message is that sending your leads?

Its imperative you clearly understand that the best MLM follow up gets the sale. You do that by making your potential customers or potential new distributors feel important.

Many people will say “I don’t have time to follow up with leads” or “I hate calling people back”. My question to you is “Can you afford to lose potential sales?” Shooting off a quick email once and never following up again will not cut it.

It has been proven that the average person needs contacted 5-7 times before they’ll buy or enroll. It’s just the way we’re wired. We like to “think” about it for awhile. We’re really procrastinating and just need a little push.

It isn’t that difficult and may take a little time but the efforts will be worth it. Send out an initial email within a couple of days. This lets them know that you’re thinking of them. In the email let them know you’ll be touching base soon with a phone call.

The phone call is to introduce yourself to them and ask if they have any questions or need more information. You’re not hard selling yet. You’re patiently developing a relationship.

If the sale still is not made then a third follow-up should be by phone or email again. Continue with this pattern as you build a relationship and gradually give more information about yourself and the company and find out more about them.

The longer you can keep this going the more likely you’ll get the sale or the new distributor. Don’t give up on this process if a couple of these emails or calls end negatively. You can’t close them all. In fact 30% to 50% is a good goal to shoot for.

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