February 28th, 2010 
iHomeBiz
Instead of creating a bogus link directory and filling it with twenty five,000 links, link to partners with pages that are actually indexed by search engines and have page rank. Additionally, ask them for inbound links from their pages that are indexed and have page rank. Each of you’ll gain more from this exchange.
There are two major ways in that you’ll use links. You can use them to boost your natural search engine rankings. You’ll be able to try this through reciprocal link exchanges, triangular link exchanges, and viral techniques that get your links on sites. You’ll be able to also purchase links on alternative sites or exchange links to induce traffic.
While Google claims that your competititors cannot negatively affect your search engine ranking positions, there is considerable proof to the contrary. Some unscrupulous webmasters can use a way known as ‘Google bowling’ that involves sending an unnatural quantity of links to your website to knock out of a sensible position. If this happens, contact Google directly with a petition.
Invariably avoid dangerous linking neighborhoods when operating on a link exchange campaign. Normally, if the location contains spam content (i.e. generated content), too many links per page, or a large, irrelevant link directory, it would possibly be half of a bad neighborhood. Fixing a reciprocal exchange with such a site could get your web site de-indexed or a minimum of penalized.
Exchanging links with different webmasters to increase your page rank is an excellent method to make an asset that you may later be able to sell or to use to generate revenue. Simply creating a high page rank site qualifies as an ‘asset’, that alternative webmasters can be curious about buying or a minimum of purchasing links from it.
If you have a high page rank, however little traffic, you’ll use that to barter link exchanges with sites that have a ton of traffic, however want better links, thus they can switch over to receiving additional natural search engine traffic. The most effective method in that you can do this is to seek out webmasters who own low PR sites with low alexa ratings.
The $64000 purpose of a link directory is not to slam random links into a page, therefore you’ll be able to create exchanges with each web site on the Internet. Instead, it should be to produce an actual real, helpful resource for your website visitors. If you produce your directory with this in mind, it will help you improve yoursearch engine rankings. Otherwise, it could get you banned.
If you’ve got an usually low alexa ranking (i.e. a lot of traffic), but a coffee page rank, you’ll leverage your alexa rating to induce high page rank links. You’ll be able to do that by contacting webmasters can reciprocal link exchange offers and you’ll make a case for to them that they will get actual traffic by linking to you, instead of page rank.
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