If you want to make your business through Internet, you should have some information about tools of work with an audience because they are the integral component modern web sites. Has passed that time when the site represented advertising brochure of the company simply shifted in a network. Today it solves much more problems and does this with bigger efficiency.
Conditionally the toolkit of work with an audience can be divided on following types:
Information gathering. Interrogations of visitors, it is their opinion/relation to products, services, a site (feedback). To collect the important information in the Network is much easier and faster. For this purpose on site are located questionnaires, voting, guest books etc.
Questionnaires for visitors are gathering of the demographic information on visitors of a site. First, it is important as for the sites selling advertising, – the advertiser should know influence on what audience he buys.
Secondly, depending on a demographic portrait of a captive audience of a site its administration can do corresponding updating in its content, sections and even positioning, thereby being arranged under interests of an audience.
The analysis of behavior of users on a site – owners of a resource can watch attendance of a server, behind the most popular routes on a site, points of an input and an exit of visitors, time spent on each page, etc. The given information is used and for definition of efficiency of advertising directions, and for optimization of structure and site navigation.
And now some words about support of users/clients.
Consultations – by means of Internet technologies you can effectively carry out information support of your clients. Experts of the company by means of online-conferences, a chat or an e-mail can answer questions, give consultations.
In a case with conference it will be not so operatively (though also conferences can be spent in a real mode of time), but visually and informatively. Conferences have convenient structure, and absence of necessity to answer at once allows to prepare the answer more carefully.
The chat gives the maximum efficiency – the same, as the telephone line, but thus pays nobody for the international negotiations, and the expert of a support service can answer simultaneously at once some questions.
But the most widespread nevertheless there are consultations by e-mail.
FAQ, the documentation – on the basis of materials of conferences of support the collections of answers segmented by certain criteria on most often asked questions (FAQ) are created. They are accessible to all visitors of a site.
On a site the company can place all documentation on the sold equipment, and to make possible very operatively and as much as possible full, instead of to try with a view of economy of a paper and transport expenses to reduce volume of instructions. Clients and the dealers of the company scattered on all country or even to all the world can get this documentation.
And a final piece of advice – today the web technologies give you a really unique chance to choose what you need for the best price on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
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