February 2nd, 2010 
iHomeBiz
By results of a number of researches percent of repeated sales in the Internet shops considerably below a similar indicator in traditional shops. This fact among the other reasons is caused also by features of dialogue of the seller and the buyer in a network. It always should be considered, if you want, that your sales grew.
The buyer happy with service can recommend visiting your site to his friends. And dissatisfied – at any possibility will present your company in the worst light. In general that all these purposes correspond to the purposes, which are pursued in dialogue with the client in traditional trade. But it would be desirable to pay attention that at dialogue on e-mail means there is a number of features about what speech will go further. For simplicity of a statement further concept of the potential and established client joined in one – “the client of the company”.
So, it is possible to allocate some the basic features of e-mail, which are directly interconnected with dialogue between the company and its clients.
The high emotionality of e-mail. Owing to the various reasons users of e-mail feel safely enough and anonymously. That in turn conducts to higher emotionality in dialogue on e-mail means. In electronic letters people often dare to write things that they would not dare to tell at personal contact. On the one hand, it allows establishing closer connection with clients whom you at all did not see. With another – the user of e-mail having received the letter, which, in his opinion, offends him, can immediately send you the angry offensive answer. And in this situation the greatest danger to be got involved in exchange between opponents angry, scandalous letters.
You do not hear and do not see your clients. Possibility to understand that you wish to tell is limited to only written speech. The addressee of your message does not hear your intonation (as at dialogue by phone); do not see your gesticulation and mimicry (as at personal meeting). Therefore it is necessary especially accurately concerns to that you write, and not to suppose an ambiguity in your statements.
Your clients are worldwide. The Internet allows trading with the entire world. Accordingly clients of your company can be citizens of any country. The different countries are different customs and usages (not to mention laws). Therefore at letter drawing up it is necessary to be guided by the customs accepted in the country where there lives the addressee. For example, official tone of your letter at dialogue by the client from the USA can be apprehended as offensive arrogance. And on the contrary, the informal form of dialogue with the client from Europe can be regarded as roughness of you.
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And some general tips – today the online technologies give you a really unique chance to choose what you need at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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