I would like to give you some advices if you want to use e-mail for business on the Internet. The keystone to success is benevolent tone. Always it is necessary to watch the “written intonations” and not to give to the client even chance to suspect you in malevolence. Dispatch pleasant messages, and you will receive favourable answers. For this purpose it is necessary to adhere to following rules.
Do not specify. It is inadmissible that your instructions about that what actions the client can or should make, he perceived as instructions or orders. To avoid it, it is possible to use such words as “Please…, Be so kind…” And also to use a conditional inclination more often. Then your instructions will be perceived as friendly council or requests.
Do not row and do not shout. Do not send scandalous letters even if you have received the message which has caused in you anger. Try to re-read once again easy the letter, probably, its sender meant another at all that you have thought. Even if there are no doubts that someone tries to quarrel with you, at all do not support quarrel. From this rule there are no exceptions. And one more, the message typed by capital letters, is perceived by the addressee as LOUD SHOUT. Having sent such message, you, most likely, will hear SHOUT In the ANSWER.
Avoid sarcasm and humor in dialogue with the client. There is no guarantee that it will be correctly understood, especially if it is a question of the client from other country. Tone of the letter should correspond to relations with the addressee. If you are not assured – do not send.
Last rule which will allow you not to spoil the relation with the client. Before message sending imagine yourself on a place of the addressee, once again re-read the letter, check up it on presence of statements which can be misinterpreted. Imagine, as the addressee after letter perusal will feel. If you are not assured that the letter will make that impression which you want, try to communicate to this person personally, or by phone is better on the addressee.
Accurately formulate a theme. The letter theme should specify clearly in its maintenance and be expressed in a few words; strongly long theme can be cut off post programs of addressees. That for dialogue with the client it is not necessary to use a free mail box, even we will not speak.
Create the signature. The signature in the electronic letter is important enough element. And in itself this theme can deserve separate article. Here it would be desirable to lead only the basic recommendations to digital signature creation: – the signature should not exceed 70 symbols at length; – the signature should not exceed six lines; the signature should be framed from two parties horizontal to lines; the more in the signature information about you is better.
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And a final piece of advice – today the web technologies give you a really unique chance to choose what you require at the best terms which are available on the market. Funny, but most of the people don’t use this chance. In real life it means that you must use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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