Let’s talk about ways of advancement of shop in Internet. Search systems and catalogues.
In the developed countries about 90 % of Internet users will involve for reception of the necessary information search engines and catalogues. Therefore the given type of Internet resources is one of the most visited: 47 % of subscribers of the Network monthly use the well-known catalogue Yahoo, 25 % – search system Excite, 20 % – searcher AltaVista etc. In Russian-speaking sector are observed a similar situation. Thus, search systems and catalogues allow advertisers to spend advertising campaigns with as much as possible wide coverage of an audience. They perfectly approach and for the focused influence on certain target group.
Any search system consists of three basic parts:
Program Spider, which visits Web pages, reads out (indexes) in full or in part their contents and further follows under the references found on given page. Spider comes back through the certain periods of time (for example, once a month) and indexes page again;
Indexes – everything gets to them that finds and reads out Spider. System indexes represent a huge receptacle of the information where copies of a text component of all pages, which has visited, and indexed Spider, are stored;
Programs which according to inquiry of the user touches system indexes in information searches and gives out the found documents in decreasing order of their relevance.
Each search system has own Spider with “habits” and indexes pages in the special way. And priorities by search in indexes too differ. Therefore, having made inquiry on certain keywords or expressions, the user will receive different results in different search systems.
Exchange of references.
Concept World Wide Web means presence on Web pages of references to other network resources. Therefore the exchange of references exists practically from the moment of “World wide web” occurrence. The principle is simple enough: one site places the reference to another, similar on subjects, and in exchange on the first site also put the reference.
The text reference with the positive summary often works much more effectively, than a banner. To a banner everybody have already got used to concern as advertising whereas the text reference means that the one who has placed it really considers the given resource worthy the readers.
However there is a question — with whom it is necessary and with whom not to exchange with references. The answer is obvious. Certainly, it is not necessary to put references to the direct competitors as it can lead to loss of available or potential clients. It is necessary to find the resources visited by target audience by which the advertiser, but simultaneously not representing interests of its direct competitors is guided.
Good luck and wish you success into your on-line work!
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And a final piece of advice – today the Internet technologies give you a truly unique chance to choose exactly what you want for the best price on the market. Funny, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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