Some ways of advancement of Internet shop in a network. The Internet offers set of tools for influence on target audience of the advertiser. Among them it is possible to allocate such, as advertising placing on thematic and general sites, use of banner networks, marketing by e-mail, advancement by means of search systems and catalogues, an exchange of references, participation in a rating, the organization of partner and sponsor’s programs.
Making at so extensive possibilities and the limited budget the advertising plan, it is necessary to weigh carefully all pros and cons. Therefore the main task of present article – to give to the reader representation about these most often practiced forms of Internet advertising.
First of all, it is necessary to consider that Internet advertising, as a rule, has two-level character. The first step – the advertiser places the advertising on popular sites, thematic servers etc. From here the reference conducts on its site, which is the second advertising step.
The site of Internet shop not only plays a role of the advertising brochure, but also serves as a direct trading platform of the given firm. Basically it is the tool of a feedback with existing and potential clients. Modern software allow Internet experts in marketing to trace rather important characteristics:
· Quantity of displays of advertising of the client on the set direction;
· Number of transitions on it on a site;
· Depth of interest of the involved users on a site (what is the time on it have spent, how many and what pages have loaded);
· Audience reaction (questionnaire filling, purchase in Internet shop etc.)
Therefore on the Internet are possible as usual, price models inherent in traditional advertising channels – CPM (quotations for one thousand displays of advertising) and Flat fee (the fixed payment of placing of advertising on the set time interval), — and a number of others, in particular CPV (quotations for one visitor), CPA (for one action, for example for questionnaire filling), CPS (for a sales volume: as a rule, it is certain percent from a turn).
Catalogues or directories.
Registration in catalogues completely depends on employees of the given system – moderators. The catalogue usually has thematic breakdown on subdirectories; those in turn can be subdivided into smaller subdirectories etc. As registration is made by the person, instead of the program, search in catalogues yields more relevant results, rather than by means of search systems.
For registration in the catalogue the advertiser should send the demand with instructions, in what section he wishes to place the page, and also to present the short description of a site and the list of keywords for search of this page. Through some (sometimes long enough) time the demand will be considered, and the result can appear the following:
· The catalogue refuses registration;
· The page is located in other section which, according to catalogue moderators, is more suitable to the given site;
· Changes are made to the description and-or keywords;
· Registration is made how the advertiser wanted.
Wish you good work!
And a final piece of advice – today the online technologies give you a truly unique chance to choose what you require for the best price on the market. Strange, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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