Let’s speak about business organization process in the Internet.
1) Ad Supported (advertising business model).
Site is created for formation on it of a constant accurately segmented or, on the contrary, of as much as possible wide audience. Contact to this audience is on sale to advertisers or sponsors.
2) Business Supported (model of support of existing business).
The company has a business in offline. By means of a site and publicity in the Network the company will expand the client base, forms favorable image, opens the new channel of sales through the Internet, carries out through a network support of clients and partners, optimizes by means of Internet technologies business processes in the company.
3) New Business (model of creation of new business).
Network gives the chance for creations of new businesses or business units in the company. An example of new business is numerous studios of web-design, Internet agency, Internet shops, paid services etc.
4) Capitalization (model of capitalization of the project).
At the heart of the project one of resulted above models lies, but an overall objective of founders is growth of capitalization (cost) and liquidity (possibilities to sell) the project. Depending on the business plan capitalization can be considered from audience of a site, monetary streams which pass through Internet service, technological possession, now-how etc.
Is not business model, but at the same time often happens the basic engine at an early stage of working out of Internet projects.
From the point of view of marketing, the site is a set of information blocks and tools for interaction with one or several segments of target audience. What information will be presented on a site, what tools will be involved, as they will co-operate among themselves, depends on two aspects:
· From the chosen business model, short-term and long-term problems.
· From type of segments of target audience and possibility to co-operate with it in that or different way.
Concerning audience segments I can tell that it is necessary to consider, what information will be important for this or that segment. How is possible to segment and submit this information. As it is possible to co-operate with each of segments of an audience and how to derive the maximum benefit from this interaction we will consider in more details.
Adequate information filling for the majority of sites is the necessary base. By working out of the concept of information filling of a site it is necessary to consider following factors:
1) Type and a format of representation of the information.
2) Information structuring
From the very beginning it is necessary to be defined how it is possible to structure the information, of what sections will consist the site. The choice of means of navigation depends on volume and information segmentation on a site.
3) The form of giving of the information.
In the Internet as anywhere, it is still important to capture as fast as possible attention of users.
4) Filling, expansion and information actualization on a site.
If the information on site does not vary, it is seldom of value for visitors. It is especially important for the resources, aspiring to generate a captive audience.
And a final piece of advice – today the online technologies give you a really unique chance to choose exactly what you need for the best price on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
And also sign up to the RSS feed on this blog, because we will do the best to keep this blog tuned up to the day with new publications about this “earn money online business opportunity” industry.