Searching for an advertiser.
I see that you are entirely involved in electronic commerce. So I don’t doubt that you have got your own commercial website. Every website owner sooner or later faces the challenge of the necessity to attract advertisers to his website. The contextual advertising and affiliate programs can be pretty good tools in this case but we always want more. After all, advertisers can bring much more cash than when applying methods mentioned above. Every year the online advertising market is growing steadily and everyone tries to find his niche there. Let’s look at methods closely connected with the effective attraction of advertisers and increase earnings on the Internet.
At this point you should pay attention to two basic ways of attracting advertisers. I mean advertising agencies and your searching for advertisers by yourself. Let’s consider both these ways in more details.
I’d like to start with advertising agencies. This method is good for the lazy people. In this case you leave your application at an advertising agency and they are looking for advertisers for your site. Of course you’ll have to share a part of your profits with this advertising agency. Theoretically it seems to be not so bad. Yes, 50% of clients will have to pay, but no headaches in return. In fact, things are not so rosy as we would like to have. If your source hasn’t been promoted properly then most likely your application will remain just an application and nothing else. If you a wise person you should know that there are no any miracles in the entire world. An unattended website is a dead being. However, many times there were occasions when a particular site fell into the hands of true professionals with an appropriate result correspondently. It is quite another thing when a site is popular and it has a permanent audience. In this case, advertising agencies often offer their services. But in this case there’s no need for you to rely on these agencies and share your profit with them. You can do it without such an assistance.
OK, you’ve decided to find advertisers by yourself. So, as mentioned above, working with advertising agencies can’t always give you expected results. First of all spend some time and fill your own project with interesting and useful information. Perform some work to promote the site in search engines and achieve a stable attendance. Next, you should undertake a preparatory work. Set a survey on the site, try to identify the audience, visiting your website. You should find out age, interests, income of your visitors, sex, education. Remember that an advertiser doesn’t care about transitions to your site. An advertiser is interested to sell his goods and services. Your priority is to attract the target audience, ready to spend money on the advertiser’s site. Having done thins you can invite an advertiser.
Finally you have a decision to make serious money in the net – congratulations. But it is too early to drink champagne, because now you should know practical ways to make money online and what strategy gonna work for you.