There’s an abundance of search engine information accessible on the web, some of it valuable, a lot of of it contradictory. Throughout the years, some prevailing search engine myths have developed. Some of these myths are still encouraged. Others are primarily based upon techniques that were effective years ago however now not work. Still others come from easy misunderstandings that inevitably return with a relatively new medium.
Here could be a discussion on some of the foremost common myths around;
Myth: Meta tags are the most vital factor in search engine rankings.
Truth: Several search engines (most notably Google) ignore meta tags utterly thanks to constant abuse by webmasters. The sole importance placed on meta tags nowadays is truly the meta description tag, that can appear as the description for the corresponding page on engines that use inktomi data (like MSN). Meta tags are nearly irrelevant within the ranking algorithms of the top engines but many individuals still believe that they are the sole optimization strategy that they need.
Myth: It’s impossible to try and do search engine optimization in-house.
Reality: It usually is done in house, and done effectively. This is usually when a large corporation hires in-house talent that’s largely devoted solely to promoting the website. However, it is unrealistic to expect someone with many other job functions to try and do a credible job of SEO. A lot of of the talents are acquired through experience and it is not usually fascinating to possess somebody “experimenting” with the company website (particularly considering that sure techniques will get sites penalized on engines or banned outright).
SEO isn’t rocket science, however it conjointly is not one thing which will be learned overnight. When deciding whether or not to outsource SEO or do it in house, it is vital to contemplate the particular costs involved. Usually, when the necessary hours it takes to pay somebody to find out on the work are taken into account, it’s cheaper to outsource (and also the results are almost invariably better). Only a careful evaluation of your goals and resources can determine the best plan of action for your company.
Myth: Sites should be constantly resubmitted to retain rankings.
Fact: This can be a scare tactic popularized by numerous submission services and software companies. After all, it is a waste of cash to pay to possess your website resubmitted once it is already listed in an engine’s database. It will not hurt your rankings to constantly submit (or else people would submit their competitor’s sites to get them penalized), but it will not facilitate, either.
Myth: Search engine optimization isn’t as effective as “ancient” marketing.
Truth: In many ways that, it’s a lot of effective. Companies usually pay countless dollars on spam, tv and radio advertising, and bulk email without a second thought. The common thread with every of those methods is that the prospect is “approached” by the corporate, and that the corporate should reach a great range of people to search out some motivated prospects. On the opposite hand, search engines can deliver highly motivated prospects directly to your web site – folks who have already demonstrated, through their use of explicit key phrases, an interest in your merchandise or services.