If you want to make business through Internet, you should know some information about placing of advertising.
The first way does not assume any payments to owners of search systems and catalogues. It is a question of free registration of a server of the advertised company in all significant search systems and catalogues and maintenance of the best representation of the information on the advertiser. What is it meant? Certainly all web pages of the advertised company should be indexed.
Further, as search systems find hundreds pages appropriate to inquiry, but display them on the screen in the portions till 10-20, and first of all the most relevant, the problem of the advertiser — to achieve that his pages placed in the forefront results of search in keywords. If the page gets to the list at number, say, 398 the probability of that it will reach the user, is lowest.
Each user searches for pages by means of various keywords and expressions and their synonyms. Therefore irrespective of construction of inquiry the spectrum of words and word-combinations on which it would be possible to find this page, should be wide enough. At readout of results of search the system deduces the title and the short description of page in a certain kind. It is necessary to do the utmost that the deduced information looked effectively, gave adequate representation about advertised page and drew attention of the user.
For achievement of desirable result the advertiser has two ways. The first — independently to spend a necessary complex of actions or to involve the qualified experts in Internet advertising who can make corresponding optimization of a server and competently to register it in search systems and catalogues.
The second way demands some expenses connected with purchase of advertising on a server. Search systems and catalogues usually offer advertisers following variants of placing of advertising:
It is the fixed arrangement of a banner on the main page of a server. Payment is made, as a rule, during placing: day, week, month and also depends on popularity of the system, its audience, the size and a banner site — above or in the bottom of page. Some systems suppose placing of text blocks, which cost in one and a half or two times cheaper;
It is contextual display of advertising. In this case the advertiser “buys” certain keywords in search system. The travel company can buy words “France”, “resort”, “hotel”, “round”. In the course of search in one of such keywords the user, besides references to pages, will see a banner of the given tour agency.
Cost of displays under keywords makes usually from 30 to 50 dollars. Response of banners as experience testifies, increases in two-three times in comparison with the variants, which are not using a contextual principle. The advertiser can have a question, whether it is necessary to pay for displays five times more, receiving as a result only triple (and not always) increase in number of visitors. The answer to this question is unequivocal – it is cost.
And some general tips – today the web technologies give you a really unique chance to choose exactly what you want for the best price on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you should use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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