Marketing is a mind game where the advertiser seek to grad your attention with their advertisement.
Traditional advertising are via Television, Cinemas, Newspaper, Popular Magazines, Posters, Radios, Buses, Taxis etc.
Online Marketing via the Internet are Banners display, Text links, E-mail, FFA, Classified Ads, Search Engine, Pay Per Click Search Engine etc.
In order to understand more about the creature Marketing, it is best for you to start paying attention to the various form of advertisement that surrounds you wherever you are. Keep a little marketing note book with you and write down what attract your attention, why it attract you, how it influence your purchasing decision etc.
The concept of Marketing whether Traditional or Online is the same.
The challenge of all Online Marketer is to attract as many traffics to their sites as possible via the various means of Online Marketing Method.
There are no straight answer to successful marketing and you just have to keep learning and trying until you find a method that is suitable for you.
Many says that Banners are lousy and attract little clicks through but why does it still exists today. There are people who are successful in using Banners and those who are unsuccessful. A lots depend on the design of the banners. It is just like posters advertisement where you make used of colors, famous movies star, funny or interesting quote to attract attention.
For others, it may be Pay Per Click Search Engine. Pay Per Click Search Engine like Google Adwords (https://adwords.google.com) provides you a constant flow of traffics if you make used of it wisely. You can start playing with it with an initial registration fees of 5.00. There are smart PPC expert who bids for certain keywords for 10 cents or lower while others bid it for 50 cents or higher. They do it by researching and bidding for less competitive keywords. They bring a constant flow of relevant traffics and sales by studying and researching on how people search. With PPC Search Engine, you don’t have to worry about the ever changing Search Engine Ranking algorithm anymore.
For example, Assuming you are selling Power Ranger related products, instead of the competitive expensive keywords Power Ranger, you can try different combination of less expensive keywords such as:
- power ranger sports
- power ranger song
- free game power ranger
- blue power ranger
- power ranger white
As you can see, different people can be good at different Marketing method. There are no one size fit all method. It is all about trail and errors no matter which method you used.
Wishing you success in your Online Business Marketing.
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