Black hat is a common term known to look engine optimisers, it’s thought of as unethical techniques used to induce websites increased exposure in search engines.
Search engines like Google, Yahoo! and MSN needs to ensure they’re showing relevant results to their end users. For people who employ successful “Black hat” or “Unethical” techniques to urge their sites to indicate up in the search results pages, additional typically than not, will not give you the information you were wanting for.
For example, if a Webmaster desires to form money with Google Adsense, they place content on a webpage within the hope that when somebody finds that page, they will click on an Ad as a result of the content on the page is not useful. In return, the Webmaster gets procured that click.
The result’s poor user expertise as a result of of the black hat SEO techniques utilized by the Webmaster to fool the search engines into believing the page was relevant to the search.
This is exactly what search engines are making an attempt to combat.
If you are a person who is hoping to outsource search engine selling, then it is vital you recognize what to look out for and avoid when trusting somebody with your website.
Here are some common Black hat techniques:
Keyword stuffing can be achieved in a range of ways. It is an unethical technique of using tags such as Meta-tags, Alt tags and title tags to stuff together with your target keywords.Search engines reads these tags and can facilitate to indicate what a page is about, however, if you stuff your tags with keywords, and also the search engines notice out, then this can cause your site to be banned.
An example of keyword stuffing in alt tags (tags attached to images) might look something like:
[img src="images/my_cat.jpg" alt="black hat, dodgy practices, black, hat, spam, unethical,hat black,black hat is cool,im spamming for black hat,practice black hat"]
As you can see, the webmaster is wanting the search engines robots to notice the keyword black hat in the hope it can get a better ranking in the results pages, however, this is often unethical and one thing which if picked up, is doubtless to get the website thrown out of thesearch engines.
The most common manner to hide text on a webpage is by setting the font color of the text to be the identical because the page background, this approach it’s not easily picked up by a website visitor.
Folks use hidden text to load keywords and phrases into a webpage that is solely read by search engines to increase their rankings in search engines. But, this tactic goes against search engine pointers and if picked up, will get your website banned.
One approach to get if a site has hidden text is to click Edit/Select all in your browser, if you see text, that is otherwise not visible, then this is often hidden text.
A standard example of a doorway page is for a Webmaster to make a page specifically for search engines, that in all probability would build no sense to a user. They can get the page for search engines ranking, and when a user clicks on the result from a groundwork, they can immediately be redirected to a totally different page without their knowledge.
An straightforward method to get a doorway page is to seem at the description in a very search result and to look for that content after you click through to that page. If the content isn’t within the page content or in the outline Meta-tag, then it is possible the result you saw was a doorway page.
*Note: Google will generally use descriptions in their webpage results from DMOZ, check to work out if the positioning is listed in DMOZ and check the outline to clarify the outline isn’t from them.
These are the most common techniques utilized by Black hat Webmasters
All of these ways will get your web site banned from the search engines, thus when outsourcing SEO work, check over your web site to make sure none of those techniques are being used on your website.