The term «copywriting» in the Internet environment has found a narrow-specific value. And if earlier copywriters named the experts who are engaged in a writing of advertising texts for various mass media today they are frequently perceived exclusively as the Internet journalists creating unique texts for sites.
As the problem of deficiency of content with Internet development became especially actual, from the copywriter wait not only professional possession of a word, ability to write sold texts and not to do blunders. First of all, customers demand from him or her universality. In other words, the author should write equally well both on a theme of a choice of jackhammers, and on a theme of the first love. Awareness in this or that sphere is one more plus in a coin box of the copywriter.
For the sake of justice it is necessary to notice that some web masters are irritated with the copywriter, declaring about himself as about the versatile person. Such customers are especially scrupulous at a choice of the executor, but also they pay 10 times more the colleagues.
If many customers all the same wait from the author of the brightest display of this universality, content stock exchange in this sense appear much more democratic. Here on the foreground there is a triad of significant parameters: a rating – the price – quality. However stock exchanges have also minuses, from which the basic is preventing to direct dialogue of the copywriter and the customer, so, braking of creation of constant clientele circle.
Beginners of content-business are more serious than others concern a question of own universality since by inexperience try to generate client base from the people who are engaged in resale of unique articles to the end user. These efficient clients, the same copywriters, but had time to turn out certain quantity of customers, very much like to work with universal talented beginners. They pay very few, moreover – give out got articles for own unique product and sell it under the price at least twice exceeding initial cost. Very few people from copywriters will agree to work on such people consciously. Only by inexperience and ignorance.
Thus, the problem of author’s universality in the Internet environment in many respects is farfetched. It is much more perspective to perfect literary skill in that sphere which seems to yourself closer. Besides, experts declare the outlined differentiation of the market of copywriting services, i.e. the future – not for versatile persons, and for the professionals, chosen to them a certain thematic niche.
So, if you want to work from home and have abilities to writing, you can try yourself in copywriting. Of course if you have computer and Internet at home. Good luck!
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