Many understand today that to create a business site it is not the same, that to create a homepage. But not everybody understands in what, as a matter of fact, is difference.
In this article speech will go about one of such differences, namely – about creation of a corporate style of business online. In my opinion, the Internet to the businessman today already a little simply to create a beautiful site with convenient navigation, it is necessary still that this site will differ from the others and was a certain brain glue for the visitor which would fix in his head an image of a resource with image of the businessman.
In other words, it is necessary to make also so that the site gave a certain emotional component.
And so, usually this purpose is reached by corporate style creation. If for you in a head have emerged concepts: the logo, colours, and sort of headers everything is normal, means you are partially familiar with this concept. Actually, the concept a corporate style is much more artful and more powerful, than it is possible to imagine for yourself. Good style should call the positive response in a brain of the visitor of a resource. Usually it forms by two ways:
Direct effect is the creation of direct emotional mutual relations.
Example from online: you have ordered any service for online from the businessman. It has been delivered fast and qualitatively, plus to all these to you have been given a small gift.
Perfectly, you will tell, and at subconscious level assign to this businessman impression of the professional. Or still here – you have read the advertising text in three pages on a mini-site on which it is enumerated about 50 benefits and advantages. You have bought his digital goods. Have familiarized with him and were convinced that the author has kept his words.
Now in your head to this author was fixed the style of the person who does not deceive, and keeps the word. Means, it will be possible to buy from him further. Here it is, like obvious, but, unfortunately not all observed by everybody direct effect.
Indirect effect: includes various slogans, advertising actions, PR (Public Relation) the companies which imperceptibly knock this or that brand in heads of nothing suspecting Internet users. Important! All essence of indirect effect is in repetition and regularity.
When the person will always see the name of your resources, products, slogans etc. he step-by-step will bondage, will remember you. And if you also were noticed anywhere from the bad side to you will trust among others, with all consequences following from here…
Now, when those goods or service, which you give in the competitive market, is required to this person, there is a high probability of that for him in a head will emerge your brand.
Here to you still at last some my guidelines on creation of positive style of a site:
1. Create to yourself a unique logo and a slogan. Use them in all the books, on all pages (let it will remember!).
2. Always allocate a logo in the same place.
3. Within a resource use identical graphics and colour styles.
4. Make out the text on all pages with one font.
Here is everything I wished to tell.
Conclusion: the corporate style it is not a whim. It is attribute of successful business.
And some general tips – today the online technologies give you a truly unique chance to choose what you need at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you should use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a smart and nicely balanced decision.
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