Show the unique selling proposition.
There are many materials in a network about it. Briefly, it is what differs you from competitors, at that why clients go to you. You should draw attention for the account of uniqueness of the offer. And it is necessary to show this uniqueness on the site. Already at first looking through it should be clear what differs you, and what is better at your site, than at others. Show the unique selling proposition in headlines, subtitles, in the text, in graphic elements of a site. It should be visible to every person.
Gain trust of visitors.
The majority of users have a bias that the Internet is something unreal. You should gain trust of the visitor. Show that you and your company are exactly real. Place on a site the photo, a photo of employees, and a photo of your office. You can also use audio-video materials. They allow to destroy almost completely a barrier of mistrust and to leave on absolutely new level of relations with the visitor, as it is an excellent method to be separated from competitors.
Be always on connection.
Show on a site not only e-mail, but also it is desirable to write there the phone number on which it is possible to communicate with you. If you have an office, indicate its complete physical address. Even if the visitor will not take advantage of this information, he will know that at any time can contact you. And it influences trust very much.
Try, that the design of your site has been executed very accurately and with taste. It also influences trust very much. The design of your site from first seconds should gain the visitor that he continued to be on it still any time. Your site should be unique. There shouldn’t be any yellow fonts on an orange background, etc. your site should be executed accurately and with taste. Perhaps, it exactly will cause trust.
Place the site only on a paid hosting.
It is without comments. If you expect that you have apprehended seriously then a paid hosting and the domain of the second level – the first that you should ensure to your site.
Check up the site on availability of errors.
Mistakes, unnecessary references are that of what should not be on your pages. Such trifles always irritate. It concerns as well spelling with a punctuation. If you are the solid company and your site is done with grammatical errors, it will cause either mistrust, or suspicion at once. Check the text on availability of errors manually by means of Microsoft Word, or entrust this business with the person, with good knowledge of language.
Offer the guarantee with the refund.
You can tell that if the client will be dissatisfied with goods, you will return him all cost back. Requests to return money arrive very seldom, however it could increase inflow of sales as a whole. Anyhow, you should decide yourself.
One more important point: use these advices competently. Accurately indicate all terms and conditions of the warranty. Also it is necessary to pay attention that if your site does not cause trust as a whole also the warranty can remain without attention. You should work honestly and everything will be good!
And some general tips – today the Internet technologies give you a truly unique chance to choose exactly what you need at the best terms which are available on the market. Funny, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
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