The term “optimization” assumes reception of something better. Strictly speaking, the optimum variant is a variant, which on some properties and qualities, is best of all other admissible variants.
It is important that the same variant (for example, a site variant) can be optimum on speed of loading and at the same time to be far not optimum on the information filling.
In the same way the site, which is optimum for one category of users, can be absolutely not optimum for other category of users, because these other users can have other interests, preferences or purposes of the reference to a site.
This introduction is important for that understanding what in the reality “optimization” means. Here again it is necessary to pay attention to the following things:
- In practice any optimum variant is not the best in all senses. It is better than others only somewhat, i.e. on some properties, qualities;
- Any optimum variant is optimum from the point of view of the separate consumer or group of consumers, but not for all consumers at once.
And what is site optimization? It is SEO – Search Engine Optimization.
Recently about optimization of sites speak even more often. There are whole firms – optimizers. On this theme spend serious scientifically practical conferences, published the literature and even think out the name of new kinds of activity, as «marketing of search cars».
In what does optimization consists? I will not tell to you about various technical terms and receptions. I think that to the reader is simple there is no time to be engaged in such things. His purpose is to do business and to earn money. And in the most with this optimization will be engaged experts to whom we will pay for it. But it would be quite good to know, and for what is it necessary (and whether it is necessary in general) to pay?
Further in the laconic form are listed the basic components and features of this process, which today designate a fashionable word «optimization».
The optimization task:
– Increase of a rank of a site in a rating of the search engine. It is a question of own rating of the searcher according to which results of search stand out.
The higher a site rank, the better it, according to the search car, satisfies to inquiry of the user. And any search car is interested in most qualitatively to answer inquiry of the user, it is after all its main destination.
That is, if the user has set inquiry “the car Toyota” the searcher should find such sites:
- Where it is told about car, instead of about something else;
- Where not simply casually the name “Toyota” is mentioned, but extensive enough material on this car is given;
- Which possess such popularity and authority that other sites devoted to car “Toyota” refer to them;
- Which contents are actual (i.e. are not has become outdated) and is authentic;
- Which are in a serviceable working condition…
Here such, generally speaking, sensible requirements. The higher conformity degree to these requirements, the higher a site rank in a rating of the search car, i.e.:
The higher a site in the list of results of search and
There are more users of the searcher will see this site and
The more users will decide to come on this site and
The higher is attendance of a site.
And a final piece of advice – today the online technologies give you a truly unique chance to choose exactly what you need for the best price on the market. Funny, but most of the people don’t use this chance. In real life it means that you should use all the tools of today to get the info that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the discussion. All this will help you to build up a true vision of this market. Thus, giving you a real opportunity to make a wise and nicely balanced decision.
And also sign up to the RSS feed on this blog, because we will everything possible to keep this blog tuned up to the day with new publications about this “earn money online business opportunity” industry.