For some reasons, the majority of those who tries to get out on the first places in search systems on any of inquiries, as a result don’t get a success. Or they fail by these inquiries or users who come to them on a site do not bring any profit. It means sales level remains on zero.
Here principal causes why it occurs:
1. The site is promoted by the general, highly competitive inquiry.
If you have a highly specialized site on cars, so in this case the unsuccessful decision is to try to get on the first page on inquiry “cars”.
First, for this inquiry is the large quantity of other web sites competes, rather big and qualitative.
Secondly, inquiry “cars” is too general. The visitor typing it could mean anything. Therefore the given inquiry approaches more some large portal about cars on which it is possible to find almost everything.
And if you wish to promote a highly specialized resource about a car then it is necessary to pick up something more concrete. For example, if your site specializes on the American cars, it is better to use as the core inquiry “cars from the USA”.
2. On a site there is no relevant information in reply to the picked up inquiry.
Relevant – means the appropriate. You should pick up suitable inquiry for optimization and to create on a site the relevant information.
3. The accent is not on quality of a site, and on “receptions of search optimization”.
People place keywords everywhere where it is only possible: in heading, in the text, mark it out with different colors, exchange references, but absolutely forget about quality of the site.
The text at a site should be pleasant by sight, should be read easily. There should be much material (content) on a site and it should be qualitative, useful and unique. The more information you have, than it is better. It will be pleasant both to your visitors, and search systems.
4. It is enough of one inquiry.
The reality consists that over a site it is necessary to work constantly, to improve it in respect of content and entering references.
Moreover, if you have introduced your site on some inquiry on good place, it should become for you an occasion to create on a site new page and to optimize it on a new keyword.
Than will be similar pages more, the more will be keywords on which your site will be on the first places, you will have more visitors. The main thing is not to stay on the reached result.
5. The site is not optimized at all.
It is the ridiculous reason. The matter is that many people do not start to work over optimization of the site at all. For this reason it will not be neither by any inquiry nor on any item.
If you from a category of these people I advice you to study a basis of search optimization from free articles, or to purchase training management on this theme.
It will facilitate your purpose on attraction of new visitors very much as you already will know approximately what interests search systems and what it is better to offer to them.
And a final piece of advice – today the web technologies give you a truly unique chance to choose what you want for the best price on the market. Strange, but most of the people don’t use this chance. In real practice it means that you should use all the tools of today to get the info that you need.
Search Google and other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.
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