You should always include in your offer free bonuses. If you do not do it, you can miss possibility to use the magic word “Free’ in the advertising text.
That fact is proved that inclusion in the offer of free bonuses increases quantity of sales to 300%, and in certain cases even moreover.
Many businessmen apply technical skills of use of free bonuses. Also they do it for the unique reason. Because bonuses really work in practice and bring tremendous results! A considerable quantity of potential clients will get your goods only because together with it you give also a heap of useful freebies!
But thus it is necessary to remember: that things you give as free bonuses should be actually necessary and useful. Differently, any free bonuses, which you wish to offer the clients, should answer a number of requirements.
1. The bonus should bear a relation to the sold goods.
Everything that you offer as free bonuses, should co-ordinate logically with the basic goods in a harmonious picture.
Fore example, if you sell the book how to work with electronic auctions for extraction of additional profit, the report on INTERNET-marketing will approach as well as possible, because it is devoted that theme, which strongly interests representatives of your target market.
2. The bonus should possess the low cost price and be easily reproduced.
How do you think, why almost all businessmen in the Network prefer to use electronic books as a free bonus to the goods and services? The answer actually is simple: they possess almost zero cost price and do not demand reproduction. They simultaneously possess tremendous value and are downloaded by buyers without any participation from outside the seller.
Audio and videocassettes with training materials also can serve as a fine bonus.
3. The bonus should possess high-perceived value.
Differently, your free bonus should represent something more tremendous valuable to your potential and valid clients.
One of the most valuable bonuses in business (including on-line) is free consultation. If you are an expert in your area, your free consultation will be estimated very highly as a bonus.
The greatest charm of granting as a free bonus your consultation consists that actually to it will take advantage no more than 10 % of your buyers. Therefore, offering such bonus you cannot worry that you will be overflowed by a wave of inquiries.
At last I wish to make one important remark. It is not necessary to include in structure of bonuses everything you can find. By practice it is proved that granting useless bonuses not only do not raise, but also even reduces quantity of your sales.
The best criterion for a bonus is possibility of its sale as the separate good. If your potential clients buy bonuses with pleasure as the independent goods, then they are really worthy to represent such product as bonuses. Otherwise to use them in this quality obviously it is not necessary.
And a final piece of advice – today the Internet technologies give you a truly unique chance to choose exactly what you need at the best terms which are available on the market. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google and other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to build up a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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