Traffic is what helps the internet marketers make money on the net. There are hundreds of different ways to generate traffic to your website. You can do the paid techniques like PPC, media buy, prepaid advertisement, etc, or look for the free traffic generating techniques like SEO, article marketing, link exchange, etc. Whatever making money ideas you have, if you don’t succeed to generate traffic, you will not make money online – it is as simple as that.
In this article we will concentrate on one of the most popular and powerful traffic source – SEO. In order to get traffic from the search engines, you need to choose the right queries and make the onsite and offsite optimization for them. Keywords are the keys to the streams of traffic. Once you have the right keys you can boost your site with free and quality visitors and make a lot of sales. Thus selecting the keywords is a very important stage in the development of your web business and making money online. You must have a careful and thoughtful approach to the queries selection.
The following mistakes are made by many site owners selecting the keywords for their SEO. We hope that you will learn to avoid them:
1. Queries with general meaning. You will not be able to rank high for the general keywords because of the high competition in the internet and as a result you will not get traffic. The goal for selecting keywords is getting as much targeted traffic as possible.
2. What is the intent of your traffic? You need to ask yourself this question when you select the search terms. Try to make your queries as specific as possible in order to get more targeted visitors. If for example your site is about the old cars, so selecting the term “cars” will rather be senseless, because searching for “cars” someone may mean: the most popular cars today, available brands of cars, history of cars, the best cars, the cheapest cars and what not.
“Cars” is a general term and has high competition thus your efforts of trying to rank high for the keyword “cars” will be hardly paid off.
3. Terms with the long tails. The meaning behind the short query is usually very broad thus the traffic coming from the short query is not targeted. If you ranked high for the short term you may receive a lot of visitors but less conversion. Long-tail queries show what is in the mind of the searcher, thus they are more specific. For example such term as “buy an old car in New York” clearly presents the intent behind it. So if you are selling the old cars in New York, the traffic coming from such query is better for your making money in the net business than just “cars”.
Thus instead of ranking your site for the short terms with high competition that will bring you tons of untargeted traffic, it makes more sense to optimize your site for easier to rank long tail terms that will generate you more targeted traffic and therefore will help you make quick money online.