How to Research And Choose Your Keywords

Keyword Research is one of the most commonly overlooked things when building a website. Yet it is an extremely important aspect of Search Engine Optimization. If you've built a beautiful, professional looking site with great content but neglected your keyword research and optimization, your website is never going to achieve the success you desire. Researching and choosing great keywords is crucial to your success! Why?

Search engines offer the most targeted visitors online today. People who go online looking for information are sent to relevant websites. So, all you have to do is find out which keywords or search terms people would use to find the information on your website when they search Google Yahoo or MSN. By gathering and analyzing keyword data, website owners gain valuable insights into the search engine user's behavior and consequently learn new ways to create a more user-friendly site, one that converts visitors into buyers.

When doing keyword research it is important that you:

- Optimize your website for keywords. Using keywords no one searches for is a waste of time, so it makes sense to choose keywords that people actually search for.
- If possible, choose keywords that are not too competitive.

There are several keyword research tools like

Wordtracker and Overture, Good Keywords and Google's Keyword Tool available to help you choose and analyze keywords that would interest your target audience.

SEO Book Keyword Suggestion Tool, Good Keywords and Google's Keyword Tool are all free tools:

The best Free resource is SEO Book Keyword Suggestion Tool . When you type in a phrase, you'll see all the suggested monthly regional search volumes by market for Google, Yahoo!, and MSN for the past month.

WordTracker:
One of the best online keyword research tools is WorkTracker. It is not free but is an excellent way to research and choose your keywords. You can get 24 hours access to Wordtracker for just $7.49 which will allow you to search for as many keywords and related information as you like. There is also a weekly, monthly and an annual rate. You are even allowed to try out this excellent resource for free.

Google's Keyword Tool is another great resource. Type in your phrase and out comes a huge list of related and similar searches from Google.

Good Keywords is free software that you can download and install on your computer. It's an excellent tool for choosing keywords.

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