Steps To Your Own Website
imageChoosing Keywords
imageChoosing A Domain Name
Find Reliable Web Hosting
image How To Build A Website

Internet Marketing Training
image Internet Marketing Training
image Internet Marketing Video Training
image Search Engine Marketing Training

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Establishing Your Unique Online Presence


If you are starting from scratch, promoting your affiliate programs, or marketing yourself as an independent representative of a direct sales company, having your website is imperative to establishing your online presence.

Some affiliate programs and most direct sales companies will provide you with a replicated website. Everyone who is marketing your affiliate company's products will have a website that looks just like yours which cannot be modified except by the company. Although these websites are usually good sales tools, they are not suitable for marketing your other goods and services. Also they do nothing to promote what is unique about you and they cannot be optimized for good search engine placement.

If you want to have the ability to market yourself online, your own website is an absolute must. It will allow you to reach a focused, target market and establish yourself as unique in your industry.

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Before moving on to establishing your own website, let us define some of the common terms used online:

A program used to view, download, upload, surf, or otherwise access documents (for example, Web pages) on the Internet. Netscape Navigator and Internet Explorer are well-known "Web browsers" that enable you to view and interact with Web sites.

A domain is a web page address. It is what you enter into your browser to find a particular web site. For example: This web page's domain is

Stands for Uniform Resource Locator. A URL specifies the location of publicly available information on the Internet. For example, this site's URL is

Web Host
The company that provides server space so websites can store files for other web sites. It is really the place where your website resides.

A computer program that provides services to another computer program. There are many different kinds of servers. For example, file server, web server, etc.

Search Engine Optimization
Known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that site has of being visited by a user.

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